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A freelance Art | Creative director who believes in the beauty of unexpected moments.

SAMSUNG | GALAXY A

Gen Z never stops creating,
neither does Galaxy A

#PowerAwesome was a TikTok Branded Effect that empowered Gen Z to unleash their creativity and "Power Up".
8 million creations & 32 billion views.

SAMSUNG | #WITHGALAXY

Princess and Peppernose,
A Short Film Shot #withGalaxy

Inspired by the U.K.’s first puppet theater, this short film honors the idea that: “The greatest passions are worth fighting for.” Featured in Times Square with 6.5M+ views.

CANVAS | CRIME MONTH

A Swedish crime series,
recommended by real Swedish criminals

During the holidays. We produced a mini-documentary featuring real Swedish criminals, connecting their pasts to the crimes in the series. Featured on national news.

SAMSUNG | GALAXY BUDS

‘Immerse into your world’ with Charli xcx

Inspired by four Galaxy Buds colors, we used volumetric capture to create an immersive music video “Good Ones”
with Charli XCX. 25M+ views.

SAMSUNG | VISION AI

After 100 years, we reimagined television

With Vision AI, television is no longer just a screen, it’s the heart of your home. From real-time translation to instant information, bringing families together again.

SAMSUNG | #WITHGALAXY

3 Music Videos, co-created with fans

As anti-Asian hate surged during COVID, #withGalaxy and 88rising united to celebrate Asian culture. Fans shared their heritage while co-creating three music videos.

SAMSUNG | GALAXY

A new year. A new Galaxy.

Worked across multiple Galaxy launch campaigns and intro films. Highlighting features, use cases, and phone angles.
Some concepts stayed and others evolved.

NGOs | PRESERVATION PLAY

Nature sounds generating money to preserve nature

A nature sounds YouTube channel dedicated to preserving the environment, with all revenue going directly to NGOs.

BMW | EUROPE

Unused left shoes promote BMW’s free automatic transmission

Leftover Art: a sustainable design project giving new life to redundant left shoes. This one of a kind up-cycled collection was featured in global art & design publications.

SAMSUNG | GALAXY BUDS

A single BTS tweet made millions say #IDo

BTS receives proposals every single day. This time, with a jewelry-shape Galaxy Buds case , we proposed back.
One tweet: 626M impressions, 2.5M #IDo,+76%+ daily orders

AD COUNCIL | OOH

Outdoor media thanks essential workers #OutThereForUs

As lockdown began, we partnered with the Ad Council and Alicia Keys to fill empty streets with gratitude and honor essential workers. 334M+ impressions, Launched live on CNN.

GENTLEMAN’S | RIDE

Composed the world’s first motorcycle symphony

To promote the Gentleman’s Ride, we created a symphony of motorbikes led by renowned musician Dominic Seldis. A tribute to men’s health, raising $6 million globally.

CANVAS | POP CULTURE

“Everyone will be world-famous for 15 minutes” - Andy Warhol

A new Pop Culture TV show gave everyone their 15 minutes of fame. Placing their Instagram posts on the walls of Europe’s leading contemporary art museum.

QUINNY | SFO

Quinny isn’t for boring parents

Social is full of perfect families. Quinny is for the person you were before you became a parent. #MoreThanAParent.

STIB-MIVB | METRO

Wunderground brought hope back underground

After Brussels terrorist attacks turned the metro into a scary place. Wunderground brought hope & people back underground by turning every stop into a destination.

RADIO 1 | STOP 30

We jammed Brussels traffic with jams

Rewring classics musical jams into traffic jams to tease the Brussel’s traffic problems. Including “This Highway Is Hell,” “Traffic Jammin,” “Don’t Go Braking That Hard,” and “Mister Crap Driver.”

MATTEL | FISHER PRICE

Smilestones = milestones without the pressure

These loud toys are designed for learning. We turned Fisher-Price toys into milestone instruments (: Smilestones :) From parental stress into moments of play.

RADIO 1 | STUDIO FRANCE

In 2016, sport spoke French

All major sporting events were in French. We used humorously bad French dubbing of Flemish players to promote “Studio France” The TVCs went viral.

NGOs | SAVE THE ARTS

Don’t waste talent, save the arts

A student campaign caught the industry’s global attention including the Lürzer’s Archive Student of the Year award.

LinkedIn | Babo Schokker

Email | LifeOFBabo@Hotmail.com

Location | Global Seoul

Babo Schokker

Freelance Art | Creative Director

Mobile - Entertainment - Gaming

Awards & Recognition

Cannes Lions · Webby · Rolling Stone · D&AD · ADC · One Show · CNN · Clio · ANDY · Eurobest · Lürzer's Archive · FastCo · World Changing Ideas · USA Today · Adweek · AdAge · Little Black Book · Shot’s · Webby · People · NowThis · Trendhunter ·

Babo believes in the beauty of unexpected moments. He has 15 years of experience across Europe, the USA, the Middle East, and Asia. With a passion for the intersection of art and technology. Creating work that shapes culture and drives engagement for global brands such as Samsung, Verizon, Netflix, Krafton, Mattel, and Nike.

Full Time | 2010 – 2022

R/GA New York | 2019 – 2022 | Associate Creative Director

SuperHeroes Amsterdam | 2017 – 2019 | Senior AD

Mortierbrigade Brussels | 2015 – 2017 / Art Director

JWT Amsterdam | 2010 – 2012 | Junior Art Director

Freelance | 2022 – Today

CHEIL - Seoul | 24 Months

WIEDEN + KENNEDY Amsterdam | 9 Months

TBWA\CHIAT\DAY Los Angeles | 7 Months

AND US - Dubai | 4 Months

BARBARIAN New York | 4 Months.

Education

Hyper Island | Digital Marketing Course

School of Visual Arts | Exchange Advertising

Willem de Kooning | Bachelor of Art & Design