Andy Warhol: “Everyone will be world-famous for 15 minutes”

Andy Warhol is pop culture. To bring his prophetic words to life, we gave everyone their 15 minutes of fame. Placing their Instagram posts on the walls of Europe’s leading contemporary art museum, S.M.A.K. Displaying everyday creators along side iconic pop artists.

Result: 120,000 minutes of fame. National TV and Press Role: Concept + Art Agency: Mortierbrigade