CANVAS | POP CULTURE
Transformed the “scary” underground into aWunderground
35 people were killed in a terrorist attack, leaving the city’s underground a sad and scary place to be. The Brussels public transport network, MIVB, faced a difficult task. Thats why we helped them transform the underground into Wunderground. A creative movement that brought life back beneath the city. An underground festival where every stop became a destination: pop-up music, art installations, cinema, fitness classes, dance, and even a Michelin-star chef.
Result: 120,000 Minutes Fame, National TV and Newspaper. Role: Creative Lead Agency: Mortierbrigade