Smilestones, milestones without the pressure

Rebranded Fisher-Price’s loud toys into milestone tools. ( Smilestones :). We rebranded Fisher-Price’s loud toys into milestone tools, Smilestones. Turning growth into moments of play, curiosity, and smiles. Proving development should be play. With 40 babies on set, we created a global campaign across manifesto, films, in-store, and 100 social films. Turning every toy into its own Milestone .

Result: Pitch + Global rollout Role: Creative Lead + Art