Smilestones - Milestones without the pressure

Growing up shouldn’t feel like a race. We repositioned loud toys into milestone learning tools. Turning growth into moments of joy, curiosity, and smiles. Proving development should be celebrated. With 60 babies on set, we created a global manifesto, five commercials, and a full year of social content. Turning parental pressure into smiles.

Result: Global rollout - Role: Creative Lead