SAMSUNG | GALAXY BUDS
‘Immerse into your world’ with Charli XCX
Galaxy Buds expand your world. We used volumetric capture to create a first of its kind commercial with pop icon Charli XCX. Our virtual Charli was free from physical constraints. Fully immersing herself into her music & world, giving fans the power to see music. We extended the concept into Charli’s music video “Good Ones”
Result: 4.5M views, “Good Ones“ 25M+ views Role: Creative Lead, ACD Agency: R/GA
Role: ACD (Art) + Creative Lead Olivia Simone: ACD (Copy) + Creative Lead Sasha Shor: ECD Nyomi Warren: Design Thomas Huerta: Content Creator James Dick: Director Charli xcx: Music