Gen Z never stops creating, neither does Galaxy A.

Creativity has no limits with 2x battery life. #PowerAwesome, the first global gamified Branded Effect on TikTok, pushing the boundaries of the platform.

The experience empowered creators to unleash their creativity and “Power Up” with personalized visual effects as they grooved, cooked and roller-skated to beats curated by the hip-hop label 88rising. All powered by Awesome.

Results: 8M creations, 32B views Role: ACD + Creative Lead Agency: R/GA