SAMSUNG | GALAXY A
Gen Z never stops creating, neither does Galaxy A
#PowerAwesome was a tiktok Branded Effect that empowered Gen-Z to unleash their creativity and "Power Up". 8 million creations & 32 billion views.
SAMSUNG | #WITHGALAXY
Princess and Peppernose, A Short Film Shot #withGalaxy
Inspired by U.K.’s first puppet theater, Joe Wright’s film honored:
“The greatest passions are worth the fight.” Featured on Times Square and Piccadilly Circus with 6.5M+ views.
CANVAS | SWEDISH CRIME MONTH
A Swedish crime series, recommended by Swedish Criminals
For Swedish Crime Month, we produced a mini-documentary featuring real Swedish criminals. Connecting their pasts to modern crimes. Highlighted in national news.
SAMSUNG | GALAXY BUDS
‘Immerse into your world’ with Charli XCX
Inspired by 4 Galaxy Bud’s colors, we used volumetric capture to create an immersive commercial and the music video “good ones” with Charli XCX. 25M+ views.
SAMSUNG | VISION AI
After a century, we redefined the role of television
With Vision AI, television is no longer just a screen, it’s the heart of your home. From real-time translation…and instant information.
SAMSUNG | #WITHGALAXY
3 music videos, co-created with the fans
While hate surged during covid, #withGalaxy and 88rising united to celebrate Asian culture. Fans shared their heritage while co-creating three music videos: featuring NIKI, BIBI, and Ylona.
NGOs | PRESERVATION PLAY
Nature sounds generate money to preserve nature
A nature sounds YouTube channel to help preserve the environment. With all revenue going directly to Project Zero.
BMW | EUROPE
Unused left shoe. Promoting BMW automatic transmission
Leftover Art, a sustainable design project giving new life to redundant left shoes. This one-of-a-kind up-cycled collection was featured in global art & design publications.
SAMSUNG | GALAXY BUDS
A single BTS tweet Made millions say #IDo.
BTS receives proposals every single day. With the Galaxy Buds’ jewelry-like box, we proposed back. One tweet: 626M impressions, 2.5M #IDo tweets, and daily orders +76%
AD COUNCIL | #OUTTHEREFORUS
Outdoor media to thank essential workers #OutThereForUs
As lockdown started, we partnered with the Ad Council and Alicia Keys to fill empty streets with gratitude and honor essential workers. Launched live on CNN.
GENTLEMAN’S RIDE | SIDE PROJECT
Composed the world’s first motorcycle symphony
To promote the Gentleman’s Ride, we created a symphony of motorbikes led by renowned musician Dominic Seldis. A tribute to men’s health, raising $6 million globally.
SAMSUNG | #WITHGALAXY
Take Mother’s Day into the night #withGalaxy
With Galaxy Night Mode, Mother’s Day became Mother’s Night. An influencer-led TikTok campaign celebrating moms around the world, even after the sun went down.
CANVAS | POP CULTURE
“Everyone will be world-famous for 15 minutes” - Andy Warhol
To launch a new Pop Culture TV show, we gave everyone their 15 minutes of fame. As their Instagram posts appeared up the walls of Europe’s leading contemporary art museum.
STIB-MIVB | BRUSSLE METRO
Wunderground, brought hope back underground
After Brussels terrorist attacks turned the metro intoe a scary place. Wunderground brought hope & people back underground. Turning every stop into a gallery and every OOH into a canvas filled with art, music, and a cinema.
MATTEL | FISHER PRICE
Smilestone milestones without the pressure
Introduced a new approach to Milestones. With Fisher Price Smilestones, we transformed timelines into play - and loud, bright toys into learning.
EURO JACPOT | COMERCIAL
Winning isn’t luck, it’s a mindset
Winning. It means giving your all. Thinking big. Doing bigger. Living biggest. We inspired Europe to dream without limits and act on it. Because life itself is the jackpot.
RADIO 1 | STOP 30
Jammed Brussels traffic with music jams
We rewrote classics into traffic jams. “This Highway Is Hell,” “Traffic Jammin,” “Don’t Go Braking That Hard,” and “Mister Crap Driver.” To tease the Brussel’s traffic problems.
SAMSUNG | GALAXY FE
Galaxy CAFE, serving the latest Galaxy FE
We opened the Galaxy CAFE with a tasting menu of everything Galaxy FE has to offer. No compromise. Priced for all. Worth it all.
RADIO 1 | STUDIO FRANCE
In 2016, sport spoke French
2016, all major sport events happened in French. We used a French: (humorously bad dubbing) to promote "Studio France." The TVC’s went viral, and athletes shared.
QUINNY | #MORETHANAPARENT
Not for boring parents.
For #MoreThanAParent.
We rebranded Quinny for ‘the person you were before parenthood’. The urban explorer that’s always up for something fun, even if it means you’re past your bedtime.
NIKE | FIFA WORLD CUP
Messi killed this Nike FIFA World Cup campaign
For Netherlands, French and Portugal, we crafted symbols of pride and national victory. As Argentina (Adidas) won, the dream slipped away. But the symbols remain.
SAMSUNG | GALAXY S23
Can you send me that?
We positioned Galaxy S23 as the social status of having the best phone camera within your friend group. Capturing and sharing moments so epic that everyone asks…
NGOs | SAFE THE ARTS
Don’t waste talent, save the arts
We dramatized what happens when creative talent get’s ignored.
This student campaign caught the industry’s global attention including the Lürzer’s Archive Student of the Year award.
NGOs | SAFE THE ARTS
How free is America?
A July 4th campaign revealing the stories of Black Americans killed for the freedoms others take for granted.