In 2016, all sport spoke French

The French are masters of bad dubbing. With major sport events happening in France (UEFA Euro and the Tour). We embraced this cultural quirk to promote Studio France, a temporary Flemish radio station about all things French, by dubbing famous Flemish athletes in awkward French style. A playful twist to make sport feel French.

Result: Viral content, TV and PR Role: Concept + Art Agency: Mortierbrigade