In 2016, all sport spoke French

The French are masters of bad dubbing. While major sport events happened across the country (UEFA Euro and the Tour) we embraced this cultural quirk to promote Studio France. Creating a temporary Flemish radio station about all things French, by dubbing 6 famous Flemish athletes in awkward French style. A playful twist to make sport feel French.

Result: Viral content, TV and PR Role: Concept + Art Agency: Mortierbrigade