A new year. A new Galaxy.
I worked across multiple launch campaigns and intro films. Highlighting features, use cases, and phone angles. Some concepts stayed and others evolved.
SAMSUNG | GALAXY FE25
INTRODUCED GALAXY FE WITH A S25 CAFE
Gen Z is the café generation. We created a busy café filled with all the latest Galaxy S25 FE features and various scenarios. A hovering camera, with social transitions, shows the café’s daily bustle made better with the Galaxy S25 FE. Worth it all.
SAMSUNG | GALAXY S26
LIFE OPENS UP WITH DOGS
Today we’re all dog parents,DINKWADs. So we created a urban world revolving around two things: their dog and their phone. A film filled with dog parent moments and product features. Along the way, the storyline was overtaken by product animations. But the moments stayed.
SAMSUNG | GALAXY S23
CAN YOU SEND ME THAT?
Most friend groups have iPhones. So we created social currency for the ‘one’ friend who didn’t. The Galaxy S23 Ultra has a camera so epic, you become the photographer of every group. Friends, neighbors, even strangers. You’re the one everyone turns to for photos, videos, and Nightography. And everywhere you go, you hear: Can you send me that?
