A new year. A new Galaxy.
I worked across multiple launch campaigns and intro films. Highlighting features, use cases, and phone angles. Some concepts stayed and others evolved.
SAMSUNG | GALAXY FE25
INTRODUCED GALAXY FE WITH A S25 CaFE
Gen Z is the café generation. We created a busy cafe filled with all the latest Galaxy S25 FE features and various scenarios: capturing selfies, gaming, and getting things done.
Our hovering camera, with smooth social transitions shows the café’s daily bustle made better with the Galaxy S25 FE. We end on the 25HR CAFÉ sign, now revealing 25FE. Worth it all.
A picture is worth a thousand pictures.
A battery is worth endless fun.
A question is worth endless answers.
Result: Pitch win, Global Campaign Role: Creative Lead Agency: Cheil HQ
SAMSUNG | GALAXY S26
LIFE OPENS UP WITH DOGS
DINKWADs, today we’re all dog parents. So we created a urban world revolving around two things: their dog and their phone. A film filled with dog parent moments and product features. Along the way, the storyline was overtaken by product animations. But the moments stayed: dogs running, friends connecting and everyday life powered by the Galaxy S26.
Result: Global Campaign Role: Creative Lead Agency: Cheil HQ
SAMSUNG | GALAXY S23
EPIC, MADE TO BE SHARED.
Most friend groups have iPhones. So we created social currency for the ‘one’ friend who didn’t. The Galaxy S23 Ultra has a camera so epic, you become the photographer of every group. Friends, neighbors, even strangers. You’re the one everyone turns to for photos, videos, and Nightography. And everywhere you go, you hear: Can you send me that?
Result: Pitch win, Global TVC Role: ACD on pitch Agency: Wieden+Kennedy
