Swedish crime series, recommended by Swedish Criminals

Crime fans crave authenticity. We created a trailer starring someone who knows crime better than anyone. A real Swedish criminal. The result… A gripping portrait of a man confronting his past through Swedish crime shows, leaving the commercial dominated the conversations throughout the holiday season!

“This is how you do it!” — Björn Stein

Results: National headlines, double-page spread in De Standaard, and viral content - Role: Concept & Art Direction