SAMSUNG | VISION AI

After 100 years, we reimagined the role of television

Television reimagined through Vision AI. With Vision AI, television is no longer just a screen, it’s the heart of your home. Every moment turns into a connected “AI” experience, from real-time translation to instant information. TV is all about you!

Result: Winning Pitch, CES 2025, Global TVC Role: ACD+Creative Lead Agency: Cheil HQ

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Role: ACD + Creative Lead Drew Botcherby: ACD (Copy) Woohyun Lim: Art Director Woohyun Lim & Honghkyu Choi: Art Director Tal Shub: ECD Samir Mallal: Director