A single BTS tweet made millions say #IDo

BTS receives proposals every single day. This time, we proposed back. We turned the Galaxy Buds’ jewelry-like case into a proposal moment. BTS answered their fans with a single tweet, opening the case and “proposing” back using #SayYesToGalaxyBuds and #IDo. Their ARMY went crazy.

Result: 626M impressions, 2.5M #IDo tweets, +76% in daily orders Role: Concept + Art Agency: R/GA