A single BTS tweet made millions say #IDo

BTS receives proposals every single day. This time, we proposed back. We turned the Galaxy Buds’ jewelry-like case into a proposal moment. BTS answered their fans with a single tweet, opening the case and “proposing” back using #SayYesToGalaxyBuds and #IDo. Their ARMY went crazy. 626M impressions + 2.5M #IDo tweets + 76% increase in orders and a K-pop culture moment.