A freelance creative director who believes in the beauty of unexpected moments.
SAMSUNG | GALAXY A
Gen Z never stops creating, neither does Galaxy A
#PowerAwesome was a tiktok Branded Effect that empowered Gen-Z to unleash their creativity and "Power Up". 8 million creations & 32 billion views.
SAMSUNG | #WITHGALAXY
Princess and Peppernose, A Short Film Shot #withGalaxy
Inspired by U.K.’s first puppet theater, Joe Wright’s film honored: “The greatest passions are worth the fight.” Featured on Times Square and Piccadilly Circus with 6.5M+ views.
CANVAS | SWEDISH CRIME MONTH
A Swedish crime series, recommended by Swedish Criminals
For Swedish Crime Month, we produced a mini-documentary featuring real Swedish criminals. Connecting their pasts to modern crimes. Featured in national news.
SAMSUNG | GALAXY BUDS
‘Immerse into your world’ with Charli XCX
Inspired by 4 Galaxy Bud’s colors, we used volumetric capture to create an immersive commercial and the music video “good ones” with Charli XCX. 25M+ views.
SAMSUNG | VISION AI
After 100 years, we reimagined television
With Vision AI, television is no longer just a screen, it’s the heart of your home. From real-time translation… and instant information.
SAMSUNG | #WITHGALAXY
3 music videos, co-created with the fans
While hate surged during covid, #withGalaxy and 88rising united to celebrate Asian culture. Fans shared their heritage while co-creating three music videos: featuring NIKI, BIBI, and Ylona.
NGOs | PRESERVATION PLAY
Nature sounds generate money to preserve nature
A nature sounds YouTube channel to help preserve the environment. With all revenue going directly to Project Zero.
BMW | EUROPE
Unused left shoe. Promoting BMW automatic transmission
Leftover Art, a sustainable design project giving new life to redundant left shoes. This one-of-a-kind up-cycled collection was featured in global art & design publications.
SAMSUNG | GALAXY BUDS
A single BTS tweet Made millions say #IDo.
BTS receives proposals every single day. With the Galaxy Buds’ jewelry-like box, we proposed back. One tweet: 626M impressions, 2.5M #IDo tweets, and daily orders +76%
AD COUNCIL | #OUTTHEREFORUS
Outdoor media to thank essential workers #OutThereForUs
As lockdown started, we partnered with the Ad Council and Alicia Keys to fill empty streets with gratitude and honor essential workers. Launched live on CNN.
GENTLEMAN’S RIDE | SIDE PROJECT
Composed the world’s first motorcycle symphony
To promote the Gentleman’s Ride, we created a symphony of motorbikes led by renowned musician Dominic Seldis. A tribute to men’s health, raising $6 million globally.
CANVAS | POP CULTURE
“Everyone will be world-famous for 15 minutes” - Andy Warhol
To launch a new Pop Culture TV show, we gave everyone their 15 minutes of fame. As their Instagram posts appeared up the walls of Europe’s leading contemporary art museum.
SAMSUNG | GALAXY
Produced Galaxy intro films…
Produced multiple Long-format films that launched new Galaxy’s, highlighting their features through use cases, phone angles and seamless transitions. Galaxy S, Galaxy A, Galaxy FE.
STIB-MIVB | BRUSSLE METRO
Wunderground, brought hope back underground
After Brussels terrorist attacks turned the metro intoe a scary place. Wunderground brought hope & people back underground. Turning every stop into a gallery and every OOH into a canvas filled with art, music, and a cinema.
RADIO 1 | STOP 30
Jammed Brussels traffic with music jams
We rewrote classics into traffic jams. “This Highway Is Hell,” “Traffic Jammin,” “Don’t Go Braking That Hard,” and “Mister Crap Driver.” To tease the Brussel’s traffic problems.
RADIO 1 | STUDIO FRANCE
In 2016, sport spoke French
2016, all major sport events happened in French. We used a French: (humorously bad dubbing) to promote "Studio France." The TVC’s went viral, and athletes shared.
NGOs | SAFE THE ARTS
Don’t waste talent, save the arts
A student campaign caught the industry’s global attention including the Lürzer’s Archive Student of the Year award.