BabO. FREELANCE Creative Director. Who believes in the beauty of unexpected moments.

 

SAMSUNG | GALAXY A

Gen Z's drive to create never stops, neither does Galaxy A

#PowerAwesome was a tiktok Branded Effect, That empowered Gen Z to unleash their creativity and "Power Up". Result: 8 Million creations, 32 Billion Views.

SAMSUNG | #WITHGALAXY

Princess and Peppernose, A Short Film Shot #withGalaxy

Inspired by U.K.’s first puppet theater, Joe Wright’s film honored: “The greatest passions are worth the fight.” Result: featured on Times Square, Piccadilly Circus, and inspired 6.5M+ filmmakers.

SAMSUNG | GALAXY BUDS

Immerse into your world with Charli XCX - Buds 2

Inspired by 4 Galaxy Bud’s colors, we created a first-of-its-kind immersive commercial with Charli XCX using Volumetric Capture and AR. Extended Black buds into her “good ones” music video, resulting in 25m+ views. Immerse into your world.

CANVAS | SWEDISH CRIME MONTH

Swedish crime series, recommended by real Swedish Criminals

For Swedish Crime Month, we created a documentary featuring a real Swedish criminal. An intriguing portrait connecting his past to crime shows. Result: National news / headlines.

SAMSUNG | #WITHGALAXY

Three music videos, co-created with the power of fans

#withGalaxy and 88rising united to celebrate Asian culture. Fans showcased their heritage while co-creating three music videos: NIKI’s “Split”, BIBI’s “The Weekend”, and Ylona’s “Don’t Go Changing”.

NGOs | PRESERVATION PLAY

Nature sounds generate money to preserve nature

Preservation play is a nature sounds youtube channel created to help preserve the environment. All revenue goes directly to NGOs like project zero and others dedicated to protecting the natural world.

BMW | EUROPE

Promoted BMW automatic transmission with an unused left shoe

Leftover Art. A sustainable design project giving new life to the redundant left shoe. We created a one-of-a-kind collection from up-cycled left shoes.

AD COUNCIL | #OUTTHEREFORUS

Outdoor media to thank essential workers #OutThereForUs

During lockdown, we partnered with the AD Council to fill empty streets with gratitude and honor essential workers. We launched live on CNN with Alicia Keys’ unreleased song “Good job”,

GENTLEMAN’S RIDE | SIDE PROJECT

World’s first motorcycle symphony tribute

To promote the Gentleman’s Ride, we created a symphony of motorbikes led by renowned musician Dominic Seldis. Honoring men’s health. Result: Riders joined, raising $6 million globally.

SAMSUNG | #WITHGALAXY

Take Mother’s Day Into the Night #withGalaxy

With the Galaxy S22 Night Mode, we turned Mother’s Day into Mother’s Night. An influencer-led social campaign celebrating moms globally, even after the sun goes down. Result: joyful moms.

CANVAS | POP CULTURE

Everyone World Famous for 15 Minutes

Made Andy’s dream come true: to launch a Pop Culture TV show, we gave people 15m of fame as their Instagram posts appeared up the walls of Europe’s leading contemporary art museum. The S.M.A.K.

SAMSUNG | GALAXY BUDS

A Single Tweet Made Millions Say #IDo.

BTS receives thousands of proposals every day. With the Galaxy Buds’ jewelry-like box, we finally proposed back. One tweet result: 2.5M #IDo tweets, 626M impressions, and a +76% spike in daily orders..

STIB-MIVB | BRUSSLE METRO

Transformed the underground into Wunderground

After Brussels terrorist attacks the metro became a scary place. Wunderground brought hope back underground. Turning every stop into a gallery and every OOH into a canvas, filled with art, music and a cinema.

EURO JACPOT | COMERCIAL

Euro Jackpot. It’s all about the winner’s mindset

The winning mentality means giving your all. Thinking and doing: big, bigger, biggest. We inspired Europe to dream big and take action, because life is the jackpot.

RADIO 1 | STOP 30

At rush hour. Hit songs became traffic jams

We rewrote famous song lyrics into complaints about traffic. “This Highway Is Hell,” “Traffic Jammin,” “Don’t Go Braking That Hard,” and “Mister Crap Driver.” The tracks aired on Radio 1, and after a minute revealed themselves as promos for a new show about traffic problems.

MATTEL | FISHER PRICE

Smilestone. Milestones Without the Pressure

Fisher-Price is more than loud, bright toys. They help kids learn. That’s why we turned milestones into Smilestones. Shifting from strict timelines to each child’s individual play.

SAMSUNG | VISION AI

After 100 years of tv, a new vision arrives

After a century, we redefine the role of TV. With Vision AI, television is no longer just a screen, it’s the heart of your home. From real-time translation and instant information.

SAMSUNG | GALAXY FE

Galaxy CAFE opens Its doors to all, worth it all

A phone priced so well, it’s worth it all. We created the Galaxy CAFE to showcase its value for all. From Syrup Bay’s pancake flips to unforgettable Gemini nights.

NGOs | SAFE THE ARTS

Don’t waste talent, Safe the Arts

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